Johnnie Walker Black Label Billboards
JW Black Label Billboards
These site-specific, flexible billboards were installed in the iconic Black Cube building and the San Ignacio Shopping Center in Caracas, Venezuela, as part of Johnnie Walker Black Label's successful Strides campaign.
The graphics installed over the face of the Black Cube allow light to pass through to the offices inside, while presenting a crisp, compelling image, visible and legible for many city blocks. The billboards installed at the San Ignacio Shopping Center were curved to flow the contour of the flanking walls at the entrance and shaped to fit in the tall and narrow form of another wall.
