El Carabobeño TV SPOT
El Carabobeño describes itself as "El Diario del Centro," The Downtown Newspaper. It aims to present itself as not only timely, but also quintessentially urban, cutting-edge and up to date with the latest technological trends. In this television commercial, the images come alive in a snappy sequence backed by the refrain of a street paper seller ("El Carabobeño, El Carabobeño...") who is himself a character in the action, and an upbeat musical score. We took care to include an image of a reader checking the online version of the newspaper in a cellular phone. This was done to highlight the client's commitment to reaching its public through up-to-the-moment technology. We also show an older reader, to embrace the paper's loyal senior readership as well.
