Siragon TV SPOT
This quieltly uplifting television commercial appeals to ambitious urban professionals and students and parents by casting young people, the anonymous dreamers of today, as the leaders and achievers of tomorrow -- if only they have the right tools, the right technology, to make their dreams come true.
The client, Siragon, is a manufacturer of consumer electronic equipment, the very tools in question. The musical score smoothly builds up towards a strong but understated finale, while the images communicate confidence and aspiration while staying away from melodramatic overselling. The closing makes clear the nature of the client's business and ends with the client's logo.
