Faber Castell Eco Pencils
Ecolápiz is the eco-friendly color pencil from Faber-Castell.
These color pencils have the world-renowned quality of all Faber-Castell art materials, but they are manufatured with top quality wood from replanted forests, to help counteract the rampant deforestation that is taking place all over the world. Faber-Castell wanted this video spot to communicate their commitment to preserving forests and the biodiversity that they contain, but in a friendly and creative manner, without sounding preachy or heavy-handed. The spot fulfills the requirements perfectly.
The addition of animation to the live action, showing children expressing their creativity and imagination with the color pencils, delivers a colorful and lighthearted message that speaks about the quality of the product and the benefits of conservation.
