Cines Unidos DXS
This ID spot for the Cines Unidos theatre chain -- the largest in Venezuela -- rolls before the main presentation. It features high definition 3D animation and digital sound, identified as XDS, or Extreme Digital Sound, and includes the logo of the spot's sponsor, Pepsi Cola. The spot uses humor and a space-age motif to briefly demonstrate the capabilities of the XDS sound system, deliver brand identity (Cines Unidos, XDS, Pespi) and ask patrons to keep the theatre clean and to remain quiet during the movie.
