CITGO "La Gasolina"
CITGO's brand identity positions it as the gasoline brand of choice for the trendy young crowd on the go. Capitalizing on the runaway success of Daddy Yankee's hit, Gasolina, and CITGO's relationship with racecar champion Milka Dunno, this spot affirms CITGO's positioning for young adults who want to celebrate what life has to offer.
Nexus also created other promotional materials for CITGO, including billboards and additional video spots with other celebrities.
