Diageo - T-CUTS

Nexus designed an interactive sales force training tool in which the target consumers of different brands of alcoholic beverages come to life in a dynamic and engaging way. The end user -- the sales professional -- can use these insightful tools to learn about consumers' family values, lifestyles, buying habits, attitudes towards the competition, concerns, goals, aspirations, and self-image.

Top-notch production values for the videos are only part of the story. The tool is non-linear and interactive, giving the user the freedom to use it in the manner that best suits his or her needs. Since it resides online, it may be reached by sales personnel with internet access all over the world.